At the beginning of a new idea, a product development or even a change of an existing product, it is important to think about several aspects:
- What is our goal, and who should benefit from our product idea?
- Does something that solves the same type of issue exist already?
- Do we expect a realistic revenue from the product?
- Should the idea be IP protected?
It can also be that an innovator wants to contact a hospital and try something out or wants to get user feedback. We address some of the challenges:
User feedback is something that companies need to include in their product development in the very beginning. And it is not only important for companies, research projects also benefit from this approach.
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